Aren’t these fabrics FAB?! There’s a whole line, including backpacks, trays, cushions, caps and coasters. They make me want to redecorate my entire house in happy, positive colours! The bright colours, the modern twist on African folk art and the very happy vibe are what mark these designs out as Shine Shine. eFoodies spoke to creative director Tracy Rushmere: “I love seeing people wearing their shine”
How did you come up with Shine shine?
“One of the things I love about Africa is how it has its own way of doing things – it appropriates rather than emulates .
The name Shine shine exemplifies the part of Africa that inspires me. Shine shine has a sense of humour and doesn’t take itself too seriously.”